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SMS Best Practices

10 Tips for Writing SMS That Get Opened and Acted On

BEST PRACTICES 10 Tips for Writing SMS That Get Opened and Acted On Practical tips to create clear, concise, and compelling messages that drive results for your business. Share: Instagram Facebook X-twitter Link SMS continues to be one of the most effective communication channels, with open rates of up to 98%. However, getting your audience to open a message is only the first step. To achieve real results, your SMS campaigns must be clear, relevant, and actionable. Here are 10 proven tips to help you write SMS messages that drive engagement and improve response rates. 1. Keep It Short and Clear SMS is a short-form communication channel. Your message should be concise and easy to understand at a glance. Avoid unnecessary words and focus on the key information. Tip: Aim for under 160 characters whenever possible to ensure your message is concise and fully visible. 2. Start with Value Your audience should immediately understand what’s in it for them. Lead with a benefit, offer, or important information that captures attention. Example: “Get 20% off your next order – today only!” 3. Use a Strong Call-to-Action (CTA) Every SMS should encourage the recipient to take a specific action. Use clear, actionable language that tells users exactly what to do next. Example: “Shop now: yourstore.com” or “Reply YES to confirm.” Table of Contents Popular Post 10 Tips for Writing SMS That Get Opened and Acted On 10 Tips for Writing SMS That Get Opened and Acted On 10 Tips for Writing SMS That Get Opened and Acted On Stay Ahead Get the latest insights and updates straight to your inbox. Subscribe You have been successfully Subscribed! Ops! Something went wrong, please try again. No spam. Unsubscribe anytime. Insights That Drive Better Conversations Actionable tips, expert advice, and industry trends delivered to you. Subscribe to Newsletter